Mitsubishi All New Triton
10. Craft Kancils [10.10 Sound Design in Film Content]
×
![]()
Links:
https://www.youtube.com/watch?v=1cbd8WAPHds
Product/Service:
Mitsubishi Triton
Client:
Mitsubishi Malaysia (Mitsubishi Motors Malaysia Sdn. Bhd.)
Brief:
Design a sound-led experience that transforms the perception of this vehicle from simply dependable to cool, confident, and culturally relevant. The sound design should lean into using a curated palette of vehicle-based sounds, urban textures, and percussive layers to build a bold, contemporary identity.
Solution:
To modernize the brand perception of a reliable vehicle and align it with today’s cultural expectations of style, individuality, and presence, the solution focuses on a sound design rooted in the energy and precision of trap and hip-hop-inspired rhythm, this approach transforms everyday vehicle sounds into an immersive sonic world that feels confident, premium, and unapologetically cool.
