Pakai Tangan Jilat Jari

1. Film & Branded Content Kancils [1.12 Best use of Cultural Insights in Film & Branded Content]

Product/Service:

Quick-Service Restaurant.

Client:

KFC Malaysia

Brief:

It's KFC's 50th Anniversary in Malaysia. That's a very long time. How can we use this to strengthen brand love for KFC?

Solution:

When it comes to eating the best food, Malaysians know you gotta use your hand and have them grease all over them. This is also what KFC believes in with the iconic tagline of It's Finger Lickin' Good or Sedap Hingga Menjilat Jari. To celebrate 50 years of relationship, we created a film that romanticizes and highlights this innate tradition of enjoying our foods with our hands, a habit synonymous to KFC's DNA.

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