NCSM : National Cancer Society creates awareness about Cervical Cancer on World Cancer Day
4. Outdoor Kancils [4.11 Kancil for Good: Outdoor]
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Links:
Product/Service:
Government
Client:
National Cancer Society Malaysia
Brief:
Cervical cancer remains a significant health burden in Malaysia, with an estimated 1,000 new cases diagnosed annually. More than 12,000 women get cervical cancer every year. Fortunately, up to 93% of cervical cancers are preventable, according to the Centers for Disease Control & Prevention (CDC). Despite this, the lack of awareness about screening and preventative measures hinders early detection efforts. The National Cancer Society Malaysia (NCSM) recognizes the urgent need to amplify its cervical cancer awareness initiatives by reaching a wider audience with an impactful message.
Objectives:
1. NCSM wanted to run a high-impact campaign which reaches women between the ages of 30 - 50 to raise awareness of
Cervical Cancer.
2. Raise widespread awareness about cervical cancer prevention and early detection.
3. Encourage women to prioritize regular screening and adopt preventive lifestyle measures.
4. Drive meaningful conversations around women's health and cervical canc
Solution:
Moving Hearts utilized four digital billboards in high-traffic areas of Kuala Lumpur and Selangor.
The campaign reached 977,550 potential views and 125,129 unique individuals, fostering important discussions around women's health and preventive measures, demonstrating the effectiveness of strategic, data-driven advertising in creating social change.
Key Campaign Highlights:
1. Reached a staggering 977,550 potential views and 125,129 unique individuals across 7 days.
2. Strategic billboard placements along major highways ensured widespread visibility.
3. Dayparted ad delivery and scheduled ad on specific hours to maximize impact and high impressions.
4. Engaging visuals depicting empowered women taking charge of their health.
5. Clear calls-to-action encouraging cervical cancer screening and adopting preventive measures.
