ASNB Pantun Billboards
10. Craft Kancils [10.22b BM Copywriting: Campaign]
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Links:
Product/Service:
Manager of Unit Trust Funds
Client:
Amanah Saham Nasional Berhad (ASNB)
Brief:
ASNB wanted to attract a generation of younger investors while reminding existing older investors to continue to add to their investment nest eggs.
Solution:
ASNB Pantun Billboards were launched around the country, illustrated to match today's aesthetics but written in a traditional poetic style and language that makes investing easy to understand and pleasing to read by every generation.
