Unforgettable Moments. Unbeatable Connections.
12. Craft Kancils [12.3b Production Design/Art Direction: Campaign]
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Links:
https://www.youtube.com/watch?v=n8TbEZsw8JU
Product/Service:
World Cup 2026
Client:
U Mobile
Brief:
FIFA World Cup is the biggest cultural moment that happens every 4 years. In Malaysia, Football is the most unifying cultural passion that transcends race, age and region. During World Cup season, football fever dominates every screen, street and mamak nationwide.
As the official broadcast sponsor of the FIFA World Cup 2026, the brief was to position U Mobile as the telco powering Malaysia’s World Cup experience.
Solution:
Our film campaign centred around a simple yet powerful belief: while goals and scores may define tournaments, it is the connections and shared moments that create lifelong memories. The campaign spanned 6 films across some of the tournament’s most iconic matches over the decades, from Maradona's infamous "Hand of God" to Zidane's unforgettable final.
We recreated personal stories from Malaysians across different backgrounds, uncovering deeper memories rooted in family, community, and the moments that happened during those matches. The campaign stole the World Cup spotlight and reflected U Mobile's commitment to connecting people with unforgettable moments and experiences that matter to them.
