Suu Balm: So Gatal, You'll Never Forget The Feeling
10. Craft Kancils [10.9 Music in Film Content]
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Links:
https://www.instagram.com/p/DIqwuobhY5W/
Product/Service:
Suu Balm Dual Rapid Itch Relief Body Moisturizer
Client:
Livemed Sdn Bhd
Brief:
The brief was to make Suu Balm top of mind. But people often start looking for itch relief when facing a persistent itch.By then, Suu Balm becomes just one of the many options on the shelf. While the brief was standard, we wanted to take it a step further and challenge ourselves to make Suu Balm top of mind, even before the itch hits.
Solution:
Using SOIMJENN’s signature multiple character skit, we created a hilarious social setting in a quiet library.A young male is suspiciously focused on his laptop.A librarian notices.Just when everyone expects something scandalous to unfold, we see the twist:He’s not watching porn. He’s listening to Use Suu Balm, No Need to Gatal, an original track about literal itchiness.The song takes over as a playful fusion of pop and parody, designed to sound like a guilty pleasure. The beat was catchy enough to feel like a TikTok hit, with lyrics that tied the double meaning back to itch relief.
