Carry Home The Magic
10. Craft Kancils [10.6a Animation: Single]
case film
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case board
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creative assets
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creative assets
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Links:
Product/Service:
Samsonite Luggage
Client:
Samsonite Brands Private Limited
Brief:
To create a heartwarming film that celebrates the true spirit of Christmas — a time of love, reunion, and homecoming. The campaign needed to showcase Samsonite not merely as luggage, but as a meaningful companion that connects people to what matters most: family, memories, and the joy of traveling home for the holidays. The objective was to weave the brand naturally into the emotional fabric of the festive season, positioning Samsonite as an integral part of the Christmas journey.
Solution:
The film tells a magical story of beloved Christmas characters who come to life only during the holiday season — each embarking on a heartfelt journey back to their hometowns. As they travel, their Samsonite luggage becomes more than a travel essential; it becomes a symbol of nostalgia, warmth, and the anticipation of reuniting with loved ones. Through enchanting visuals and emotional storytelling, the campaign captures how Samsonite carries not just belongings, but the cherished emotions that define coming home for Christmas.
