Grab Christmas: Shop Like A Cool Cucumber
9. Craft Kancils [9.3a Production Design/Art Direction: Single]
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Links:
Product/Service:
OneGrab
Client:
Grab
Brief:
Grab is a super-app where people can easily settle their last minute orders.Yet it's still not top of mind when it comes to providing for people's gifting and feasting needs.How can Grab cut through the noise and stand out as a one-stop solution for everyone's last minute shopping needs?
Solution:
Since consumers are often so overwhelmed during Christmas, we introduced Eddie the Cool Cucumber to counter that '“Â a literal cucumber character who's super chill even in the midst of the hectic Christmas season. Eddie's relaxed attitude and successful last minute shopping on Grab presents a convenient and comfortable alternative to physical shopping.
