Tergoda Dengan Sooka?

12. Craft Kancils [12.22a BM Copywriting, Content Writing & Scriptwriting: Single]

Links:

https://www.youtube.com/watch?v=9Dw0V1TATrs

Product/Service:

Entertainment Services

Client:

Astro Malaysia

Brief:

Sooka was targeting young Malaysians, but we weren’t looking to compete head-on with mainstream streaming services. Instead, we positioned Sooka as an irresistible temptation. One so good, people would do anything to sneak a watch, even when they know they shouldn’t.

Solution:

To show just how irresistible sooka could be, we created Cockeyed: a film about a man so tempted to watch Sooka that he underwent surgery to reposition his eyes, allowing him to keep one eye on his screen no matter what life threw at him.

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