Aiken Invents The God Of Beauty
8. Brand Experience & Activation Kancils [8.2 Best digital-led brand experience & activation]

×
×
×
Links:
Product/Service:
Aiken
Client:
WIPRO UNZA (M) SDN BHD
Brief:
Aiken's Brightening range faced low awareness, being a latecomer to the brightening skincare category. Compounding this, festive advertising is fiercely competitive with brands flooding social media, and drowning each other out.
Solution:
CNY advertising has a 'God problem'. The God of Prosperity is everywhere, blessing wallets but never faces. Yet, beauty is central to Chinese New Year: glowing skin is also a sign of good fortune. So, why not make skincare part of the ritual? We did not make another festive film. We rewrote the pantheon. The God of Prosperity was now female, overturning gender stereotypes. And we introduced a new deity: the Aiken God of Beauty. Together, this divine duo went from screen to street, from online engagements to real-world events to bring blessings, laughs and more importantly, brighter skin to the celebration.

Previous Next
Fortune Draw

6. Digital Experience Kancils
ERA Muzik Hit Terkini

10. Craft Kancils
Hip Hop Annual Report

10. Craft Kancils
Suu Balm: So Gatal, You'll Never Forget The Feeling

9. Entertainment Kancils
The Unseen Voices

10. Craft Kancils
Motor Takaful - Always the Smarter Choice

1. Film & Branded Content Kancils
You're The Only Winner_Runner

4. Outdoor Kancils
Systema - Gum Health Reveal

6. Digital Experience Kancils
See More
Flag Entryx
Reason
Email
Cancel



© 2024 Association of Accredited Advertising Agents Malaysia All Rights Reserved

___ ___ ___ ___ ___ ___ ___ ___ /\ \ /| | /\__\ /\ \ /\ \ /\ \ /\ \ /\ \ /::\ \ ___ |:| | /:/ _/_ /::\ \ /::\ \ /::\ \ ___ /::\ \ /::\ \ /:/\:\__\ /\__\ |:| | /:/ /\__\ /:/\:\__\ /:/\:\ \ /:/\:\__\ /\__\ /:/\:\ \ /:/\:\__\ /:/ /:/ / /:/__/ __|:|__| /:/ /:/ _/_ ___ ___ /:/ /:/ / /:/ /::\ \ /:/ /:/ / /:/ / /:/ \:\ \ /:/ /:/ / /:/_/:/ / /::\ \ /::::\__\_____ /:/_/:/ /\__\ /\ \ /\__\ /:/_/:/__/___ /:/_/:/\:\__\ /:/_/:/ / /:/__/ /:/__/ \:\__\ /:/_/:/__/___ \:\/:/ / \/\:\ \__ ~~~~\::::/___/ \:\/:/ /:/ / \:\ \ /:/ / \:\/:::::/ / \:\/:/ \/__/ \:\/:/ / /::\ \ \:\ \ /:/ / \:\/:::::/ / \::/__/ ~~\:\/\__\ |:|~~| \::/_/:/ / \:\ /:/ / \::/~~/~~~~ \::/__/ \::/__/ /:/\:\ \ \:\ /:/ / \::/~~/~~~~ \:\ \ \::/ / |:| | \:\/:/ / \:\/:/ / \:\~~\ \:\ \ \:\ \ \/__\:\ \ \:\/:/ / \:\~~\ \:\__\ /:/ / |:|__| \::/ / \::/ / \:\__\ \:\__\ \:\__\ \:\__\ \::/ / \:\__\ \/__/ \/__/ |/__/ \/__/ \/__/ \/__/ \/__/ \/__/ \/__/ \/__/ \/__/