Bask Bear: Bite Lick Enjoy
10. Craft Kancils [10.21a English Copywriting, Content Writing & Scriptwriting: Single]
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Links:
Product/Service:
Food & Beverages
Client:
Bask Bear, Loob Holdings
Brief:
In 2024, Bask Bear sought to redefine its brand to resonate with Millennials and Gen Z, two generations often criticized for being soft. With society and even Millennials calling Gen Z weak, Bask Bear wanted a symbol of strength and confidence to inspire both. A casting call was held to find a bear that could embody this message, aiming to create a mascot to bridge the generational gap and connect emotionally with younger audiences.
Solution:
To launch the new mascot (Brader BLE) a catchy, pumping music video was created to introduce his message of confidence. It's an anthem for the brand to capture the attention of Zillenials (Gen Z + Millennials) and inspire confidence as well as some laughs.
