Star Academy The Art Of The World-Class Pour
5. Design Kancils [5.3 Poster design]
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Links:
rebrand.ly/world-classpour
Product/Service:
Food & Beverage
Client:
Star Academy
Brief:
It’s the World Cup and football fans will be focused on the stars. How do we get them to do it at a bar operated by bartenders with Heineken Star Academy training?
Solution:
Pouring a classic world-class beer requires the same amount of training and precision as scoring a classic World Cup goal. So we remapped three iconic World Cup goals to the three key skills of a Star Academy pour - Michael Owen’s legendary Angle, Carlos Alberto’s masterful Skim, and Maradona’s unforgettable Finish. Each was brought to life with football commentary-style copy perfectly matching the plays performed in each classic goal, as well as the movements of Star Academy bartenders as they perform their key skill. These were then brought to life across multiple touchpoints leading to the bar.
