Time Jurang Antara Dua Darjat Tiada Lagi Drama Pukul 7 Dengan WiFi 7
10. Craft Kancils [10.22a BM Copywriting, Content Writing & Scriptwriting: Single]
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Links:
https://www.youtube.com/watch?v=-COoxjHQmKM
Product/Service:
WiFi 7
Client:
Time Internet
Brief:
Everyone's heard about the arrival of WiFi 7, but only a handful of enthusiasts truly understands its highly technical capabilities. As the nation's first 100% fibre Internet provider, Time wants to be the first to connect Malaysians to a faster, stronger and more stable internet connection; at the same time, build stronger brand affinity amongst Malay audiences.
Solution:
While Malay soap operas own the 7pm time slot on local TV channels, we used every other hour of the day to introduce a new way to enjoy a drama-free internet with Time on WiFi 7 router.To change the outcome of internet dramas, we started by taking cliche plot premises forbidden love, ghostly encounter and gave it a twist, by showing how the new Time WiFi 7 router can solve their drama and connect them to a happy ending.
