Jangan Kena Scam

6. Digital Experience Kancils [6.9 Best use of influencers]

Links:

www.jangankenascam.com

Product/Service:

Public Service

Client:

Association of Banks Malaysia

Brief:

In 2022, up to 63% of Malaysians reported close encounters to financial scams. Despite the rise of scam reports, awareness and education on anti-scam protection was still alarmingly low. How could we raise public awareness on anti-scam education?

Solution:

For the first time ever, Malaysia's entire banking industry joined forces to launch #JanganKenaScam, an public service campaign that promoted anti-scam education in an attention-grabbing way with the help of attention-grabbing Malaysians.

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