Masa Bersama Merapatkan Kita

9. Entertainment Kancils [9.14 Use of Licensed and Adapted Music]

Links:

https://www.youtube.com/watch?v=Os2eH7dqPzA

Product/Service:

TV & Broadcast Service

Client:

ASTRO

Brief:

Astro and NagaDDB Tribal had crafted a short 2-minute film titled 'Masa Bersama Merapatkan Kita' starring actors Syafiq Kyle and his then fiance 'Mimi Lana'. The film plays out around a married couple constantly arguing and bickering around their very young daughter and how it seems to affect the relationship between everyone in the household, with the ending summarising that it may not be easy being a family - but that we should make the time that we can for our family, as that's what bring us together. The problem, however? There wasn't a song that Astro and Naga had felt could fit the film itself and needed something that could piece the storyline together, lyrically and musically - however possible. With minimal dialogue in the film, they needed something lyrically strong that could tell the story itself - to complement essentially what was going on in the film itself. Most importantly, it had to be a Malaysian song, in Bahasa Malaysia - to help sell this film to the

Solution:

Lucky for us, thousands of talented Malaysian artists and creatives are always releasing amazing music every day to help speak melodic words for Malaysians who need just a little bit of a boost to express how they feel. In came the famous AJL 33 winning 2018 song by Hael Husaini (with co-production credits by Ezra Kong) titled, 'Haram' with a feature from the songstress, Dayang Nurfaizah. Despite its semi-negative title representing 'anything that is forbidden by Islamic law', it was the lyrics that spoke for themselves. The lyrics at the start such as 'Selalu salah aku, memilih cinta aku dulu. Mati rasa aku' help express the story of the start of the married couple having issues in their marriage. To the strong lyrics in the chorus, 'Biar rasa ini, tersimpan hanya untuk aku. Kamu saja tahu' hitting just nicely at the rise of the film when they all come together - it was a no-brainer when we looked into using this song for the film. Stripping down all the 'pop'

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