Ini Flow Aku by Hidup+100
11. Social & Creator Kancils [11.2 Best use of Social Film Series]
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Links:
https://www.instagram.com/reel/DZ4jt6QhX6m/
Product/Service:
FMCG
Client:
F&N Beverages Marketing SDN BHD
Brief:
Make 100PLUS relevant to young Malays (Gen Z) beyond sport. Extend the brand's “Thirst for More” platform to a generation that sees being active as self-expression.
Solution:
We created an anthem that represented INI FLOW AKU - a concept of you moving to your own pace and will. To really bring that idea across, we made sure that the anthem could be remixed and interpreted by Malay Gen Z's own expressions, genres and styles. Collaborating with popular creators from different passion points; be it musical, food or fashion and hobby, we showed that the anthem was an outlet for expression thanks to social media.
