Lindung Semua
1. Film & Branded Content Kancils [1.2a Film (Online): Single]
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Links:
Product/Service:
Perkeso
Client:
Perkeso
Brief:
In 2025, PERKESO launched Lindung to make social security protection more accessible to Malaysians. But protection is often overlooked until it’s too late. The challenge was to make a serious government initiative relevant, relatable and impossible to ignore, without relying on fear or conventional public service messaging.
Solution:
Malaysians are masters of improvisation. We tape, wrap and reinforce almost anything to feel safe.
But feeling protected isn’t the same as being protected.
We brought this cultural truth to life through dry humour, showing Malaysians taking DIY protection to absurd extremes with layers of plastic.
Until real life happens.
The film introduces Lindung’s four pillars, proving that when life gets unpredictable, some things need more than a DIY fix.
Between August and December 2025, PERKESO recorded 481,851 additional active contributors, a 5% increase.
