Drivable Grill

4. Outdoor Kancils [4.5 Best use of live advertising events]

Product/Service:

F&B

Client:

Nando's Malaysia

Brief:

Nando's was launching its limited-time flavour Smoky Churrasco. But we needed to drive interest while competing against the big boys with big media spends. So we created a space that was uniquely ours to promote the flavour.

Solution:

We fitted a fully-functioning grill in a vintage car. Then, we drove up to the city's hottest spots where people could try the new Smoky Churrasco freshly grilled. The sight of a smoky car being driven around the city attracted a ton of attention '“ first from the public, then influencers, and our final pitstop, the media.

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