Eternal Hearts

12. Craft Kancils [12.1a Film Direction: Single (overall artistic direction; how production design, casting, cinematography, editing come together to tell a story)]

creative assets

Links:

https://www.youtube.com/watch?v=osqL3piMQ1w

Product/Service:

Chinese New Year 2026

Client:

U Mobile

Brief:

U Mobile had long been recognised as a youth challenger brand. As the business evolved to serve family consumers, the brand needed to build stronger emotional relevance with family decision makers. How can U Mobile win the hearts of Malaysians during Malaysia’s most competitive festive advertising season?

Solution:

We told a charming story of a couple’s 50th anniversary with Eternal Hearts. Told entirely in Teochew, a fading dialect, the film unraveled the elderly couple’s travels abroad in a journey of unexpected effort and reconnection. During the time of year when staying connected matters most, Eternal Hearts reminded Malaysians that physical reunions won’t heal emotional distance if reconnection is taken for granted.

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