The Comeback
9. Entertainment Kancils [9.16 Brand Partnerships, Sponsorship and Collaboration]

Links:
https://www.youtube.com/watch?v=tiee3QMKUD8
Product/Service:
U Mobile
Client:
U Mobile
Brief:
One Buck Short, a beloved band from their youth, were making a comeback. This gave us an opportunity to win the hearts of the Malaynial (Malay Millennial) audience who grew up loving the band.
Solution:
Rather than taking the conventional brand ambassadorship route, we chose to embed One Buck Short's comeback single, 'Pita Hati,' into its Raya film as the main soundtrack. The song was written as a heartfelt anthem about resilience and perseverance '“ just like the Raya film. The ambiguity of the singer behind the song created a buzz. That's when we released a music video, announcing One Buck Short's reunion on the U Mobile social channel.