Bila Bersama, Lagi Jadi
1. Film & Branded Content Kancils [1.2a Film (Online): Single]
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Links:
https://www.youtube.com/watch?v=QoUvuqvnRNo
Product/Service:
Astro Raya 2026
Client:
Astro Malaysia
Brief:
Every Raya, festive brand films tend to revisit familiar themes of nostalgia, family reunions and heartfelt reconciliations. While these stories remain an important part of the season, Astro saw an opportunity to break away from the predictable and challenge the conventions of Raya advertising. The goal was to create a film that not only resonated with Malaysians and the spirit of Raya, but also entertained audiences with a fresh, unexpected story.
Solution:
We took inspiration from the traditional panjut pelita (oil lamps), a familiar sight in Malay Raya celebrations, to reflect the spirit of togetherness. Just as one pelita (oil lamp) brings light, a hundred panjut pelita (oil lamps) illuminate the night in all their collective glory. It’s a simple yet powerful reflection of Raya itself: that the joy of the celebration is always greater when shared.
At the heart of the film are two former best friends whose long-standing rivalry reignites in a competition to build the best panjut (oil lamp). What begins as a battle of egos escalates into a fiery showdown, threatening to divide their entire community. But as the flames die down, both men come to realise that winning means little if it comes at the cost of friendship. Featuring Astro’s celebrity icons, familiar faces who embody the spirit of the nation, the story emphasised on what makes Raya truly special: coming together to make the celebration brighter for everyone. Thus, Astro’s Raya message for Malaysians that year, “Bila Bersama, Lagi Jadi!”
