Senyuman Paling Bernilai

7. Commerce Kancils [7.3 Best use of Commerce (digital-led)]

Links:

Product/Service:

Retail Stores & Online Marketplace

Client:

Lotus's Malaysia

Brief:

Lotus’s, still seen as the “new kid” after only three years in Malaysia, needed to earn emotional connection and trust during the most important festive season - Ramadan Raya. In a landscape dominated by long-established local favourites, Lotus’s had to prove it truly belonged by feeling instinctively, recognisably, and emotionally Melayu without saying it outright. How might we make Lotus’s feel naturally part of the Malay festive tradition, so it becomes the trusted choice for Raya?

Solution:

We designed a campaign Senyuman Paling Bernilai that took Malaysians on a nostalgic journey to the ’80s through our two-episode ‘thematical’ film series. The same retro vibe was carried through in the tactical content packed with local Malay nuances, featuring Lotus’s key pillars: Groceries, Fresh Produce, Cleaning, Health, Beauty & Accessories, and the My Lotus’s Delivery App. Each made relevant to both celebrations. Not just that, we slipped in a gamified contest, Tap! Tap! Ketupat, connecting the hardworking pieces to both in-app and in-store purchases, turning nostalgia into engagement, commerce, and smiles that defined this festive season which resulted in +5.2% YOY Sales, +2.3% Basket size, +8.4% Uplift culturally weighted categories, 245k Contest entries and +32.3% New member sign-up.

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