PETRONAS CNY 2024 When The Heart Calls
10. Craft Kancils [10.10 Sound Design in Film Content]

Links:
https://www.youtube.com/watch?v=4Ub0lyLJxMc
Product/Service:
PETRONAS
Client:
Petroliam Nasional Berhad
Brief:
A CNY festive film that is authentic, relatable to the masses, and tells a story and lesson about progress based on PETRONAS's brand purpose.
Solution:
A CNY story that is based on the cultural insight of a Chinese tradition where newly married wife will celebrate reunion dinner and first day of CNY with her husband's family. This is a major change to her life because she has always been celebrating reunion dinner and first day of CNY with her family before getting married. The lesson of the story is finding a way to hold onto our tradition, without letting them stand in the way of progress.


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