Soalan Terpedas
2. Audio Kancils [2.5 Best use of Cultural Insights in Audio]
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creative assets
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case film
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Links:
Product/Service:
Ayam Penyet Istimewa Marrybrown
Client:
Marrybrown
Brief:
To hype up the Ayam Penyet Istimewa Marrybrown by dramatising the spiciness makes people wonder and curious on eating one.
Solution:
In Malaysia, Ustaz Azhar Idrus (UAI) draws huge crowds with his witty, relatable Q&A style. We tapped into this cultural familiarity — opening our radio spot with a handwritten “question” in his iconic tone, followed by a clever response that delivers our key message.
