As a brand that sells food, we wanted to contribute for World Hunger Day. We realised there are tons of world hunger facts that go unnoticed.
Solution:
So for World Hunger Day, we turned these facts & data into pizza charts and transformed Pizza Hut's online menu! We then served them to a captive audience that spends about 4 minutes and 25 seconds on the Pizza Hut app and leveraged on their hunger to empathise with the hungry.