Wàng-Dé-Fú Mahjong

1. Film & Branded Content Kancils [1.12 Best use of Cultural Insights in Film & Branded Content]

Links:

https://www.youtube.com/shorts/AMQJ3UK3ZnA

Product/Service:

Advertising Agency

Brief:

CULTURAL INSIGHT In Mahjong, collecting the 8 honour tiles helps you win. But according to Confucius, the supposed originator of Mahjong, you need the right values to win at life. He even introduced 8 virtues to demonstrate this.

Solution:

THE SOLUTION We introduced these values to the game by replacing the 8 existing honour tiles with Confucius’ 8 virtues. To top it all off, we swapped the traditional joker tile with a fire-breathing dragon (Naga), symbolising the courage necessary to live these virtues. This video and mahjong set was sent to all our clients & friends.

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