Good Boys Go To Heaven: Radio Teaser
2. Audio Kancils [2.1a Best use of radio: Single]
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Links:
N/A
Product/Service:
Astro Originals
Client:
Astro Malaysia
Brief:
THE BRIEF
Astro was launching Good Boys Go To Heaven, a child-murder mystery and psychological thriller, in a crowded entertainment landscape. To stand out, we tapped into Malaysians’ collective memory of real-life tragedies and their thirst for justice, giving them a reason to do more than just watch.
Solution:
THE SOLUTION
We blurred the lines between fiction and reality through a series of orchestrated events, all starting with this distress call that aired on national radio. Depicting Ahyan, the show's main victim, we transformed a radio spot into an arresting trigger point that tapped into Malaysians' collective thirst for justice to get them interested in the show.
