Tealive: Brewing Positivity
8. Brand Experience & Activation Kancils [8.5 Best launch/relaunch]
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Links:
Product/Service:
FOOD & BEVERAGE
Client:
Tealive
Brief:
As Tealive saw 2024 as the year of expanding its brand globally, the ask was to do a brand refresh. In a category where every bubble milk tea brand wants to stand out, how can Tealive stand for something bigger?
Solution:
We started by evolving the previous brand tagline, 'More than Just Tea' to 'Brewing Positivity', championing a more meaningful brand purpose to stir up a positive mindset and atmosphere in a world that's increasingly negative. By going counter-culture, we give a positive spin to all of life's doom and gloom to create uniquely-Tealive occasions as life's biggest cheerleader.
Our new mantra was infused into every part of our launch event on International Bubble Tea Day through our mascot Bru and infectiously fun activities.
