Raya Remixed

6. Digital Experience Kancils [6.17 Kancil for Good: Digital Experience]

Links:

https://www.axiata.com/rayaremixed/home

Product/Service:

Telecommunications

Client:

Axiata Group Berhad

Brief:

Technology has made Raya greeting exchanges convenient and easy. Gradually, they become generic, detached and copy-pasted spam. This Raya, Axiata wanted to give Malaysians a chance to make Raya greetings meaningful again.

Solution:

By harnessing the power of technology, we rekindled the spirit of Raya greetings into personalised, heartfelt songs with generative AI. The campaign reimagined how people connected during Raya, encouraging them to send songs to each other, fostering deeper bonds and enhancing the overall experience. It celebrated the Raya tradition while contributing to its evolution, ensuring its relevance in the digital age. With technology, we made Raya greetings personal, again.

Previous Next