Heineken Star Academy : Save The Pints

8. Brand Experience & Activation Kancils [8.12 Creative Effectiveness: Brand Experience & Activation]

Links:

Product/Service:

Regional Bartender Training & Competition

Client:

Heineken Malaysia Berhad Star Academy

Brief:

Everyday, people are drinking our pints and Good Quality is bound to be a see-saw adventure of up and downs. That's the problem, the Quality is NEVER consistent and when the Quality is bad, business may end up going downhill. With that, we prepared a 1 month experential training that provides a 360 overview of what Star Academy is all about. The plan is to educate and share the experience of Quality Service to our Bartenders, nationwide.

Solution:

Heineken Malaysia Berhad's Star Academy set foot on a 1 month travel training journey - bringing the fun, quality and education to bartenders in 6 major regions across Malaysia. Within 30 days, we educated, trained and looked for the best bartenders of each region. Suffice to say, with the amount of entries we have recieved, we elevated the quality to a whole different level. Bringing together the bartender society and beer enthusiasts who care and love each and every pint that they serve / recieve.

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