Queue-T

8. Brand Experience & Activation Kancils [8.8 Best small-scale brand experience & activation campaign]

Product/Service:

Multi-Currency Account

Brief:

It’s 2025 and travellers still queue at money changers.Even with RHB’s Multi Currency Card offering zero surcharge and instant in-app conversion, Malaysians kept queuing.

Solution:

Enter the Queue-T - Turning money changer queues into instant sign-ups.Instead of waiting for them to come to us, we brought the product right into the queue itself. We placed promoters wearing scannable T-shirts that read “Skip the queue.”Once scanned, people could get the RHB Multi Currency Card instantly, no queue, no hassle. With just a T-shirt, long queues were turned into free media for RHB.

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