10. Craft Kancils [10.1b Film Direction: Campaign]
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Links:
Product/Service:
Banking
Client:
Bank Negara Malaysia
Brief:
Despite ongoing efforts to combat scams, Malaysians remain unaware. Bank Negara Malaysia wanted a memorable anti-scam warning, that would remain top of mind.
Solution:
Malaysians love watching dramas, spending several hours daily indulging in their favourite plot twists. What if we could get them hooked on a drama that could help save their finances instead? We educate Malaysians on how to recognise and avoid financial scams, by weaving real-life scam scenarios into an unforgettable story of love and heartbreak.