'Spark In The Dark' - Taylors Deepavali
10. Craft Kancils [10.9 Music in Film Content]
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Links:
https://www.youtube.com/watch?v=4IqCctTDzzY
Product/Service:
Festive Web Film Deepavali
Client:
Taylors
Brief:
Conventionally, Deepavali ads revolve around heart-warming topics such as festivities, family and culture. However, we wanted to shine a light on the true essence of Deepavali – celebrating the victory of light over darkness, and knowledge over ignorance. This sparked an ideal collaboration with Taylor’s University, which has never shied among from championing hard-hitting social issues such as discrimination, gender equality, disability and more.
Solution:
For Deepavali 2024, the topic of choice was a timely one regarding cyberbullying. With statistics showing Malaysia as one of worst nations in the world for cyberbullying, as well as increasing high profile incidents, there was a great need to address cyberbullying’s devastating effects and how society should respond. Deepavali provided the perfect backdrop for such a bold and critical message, as this was a festival that painted a clear association with ‘being the light in darkness’.
