INI RAYA KITA

1. Film & Branded Content Kancils [1.2b Film (Online): Campaign]

Links:

https://www.youtube.com/watch?v=_gpbJxGfOjk&t=1s

Product/Service:

KTMB

Brief:

KTMB wanted a Raya film that builds awareness, positions KTMB as the connector of Malaysians during the festive season, and shows the people behind a safe, reliable service. No hard sell.

Solution:

Flip the Raya ad from tears to fear, then make the fear fail. A Hantu Rookie from the “Unit Operasi Menakutkan Manusia” must hit his Fear Meter KPI by scaring KTMB’s Raya-night crew. They’re too busy keeping Raya alive to be scared. “Ini Raya kita, bukan Raya mereka!”

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