Mister Potato - Horse-h Liao Drama (CNY 2026)
1. Film & Branded Content Kancils [1.2b Film (Online): Campaign]
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Links:
Product/Service:
Mister Potato
Client:
MAMEE-Double Decker (M) Sdn. Bhd.
Brief:
Even as Malaysia's No. 1 potato chip brand, Mister Potato was finding hard to break their 49.2% market share ceiling. More so, during the CNY window when the market was flooded with comms noise and promotions by their competitors. A campaign was needed to break through the clutter.
Solution:
A campaign with big appeal to a new generation celebrating CNY on their own terms. They weren't rejecting tradition. They were remixing it, spoofing it and making it their own. So we took Malaysian-loved kung fu classics, watched together as a family, and gave it a twist.
