Tiniest angpow in the universe
5. Design Kancils [5.7 Experience Design]

Links:
Product/Service:
Tech
Client:
Grab
Brief:
An average of 16,000 trees/country are cut down to make angpows which can only be used once every 12 years based on the zodiac cycle. However, digital angpows can't replicate the joy of receiving physical angpows.
Solution:
Insight:It's what's inside (an angpow) that counts.Idea:Create the tiniest angpow in the world that:'¢ comes with an evergreen greeting, Xiao Xiao Xin Yi (tiny, tiny gesture from the heart)'¢ has smaller carbon footprint'¢ can be used every year'¢ and (almost) every special occasion


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Reason
Email
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