U Mobile - Discover More with Ultra5G

12. Craft Kancils [12.15a Illustration: Single]

case board

creative assets

Links:

Product/Service:

Telecommunications

Client:

U Mobile

Brief:

Every telco in Malaysia shouts the same thing: Faster, Wider, Better Connectivity. They all claim to be the No. 1 Network in the country. But for tourists, this just amounts to another confusing decision to make while in a foreign land. How is U Mobile 5G Network helped tourists roam beyond Malaysia’s usual sites?

Solution:

Tourists don’t come to Malaysia for better 5G network. They want a connection that helps them experience more of the country authentically. So, instead of simply telling tourists how amazing our network is, we showed them just how much more of Malaysia it could unlock. There was no better place to introduce Ultra5G than where every adventure begins: the airport! We welcomed tourists with a playful, hand-illustrated showcase of Malaysia’s iconic gems across airport digital screens, alongside free Ultra5G access to help them unlock more of Malaysia from the moment they landed.

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