Toyota Gazoo Racing: New GR Yaris

10. Craft Kancils [10.9 Music in Film Content]

Links:

https://youtu.be/sUOxtTpfbyM

Product/Service:

Automotive Industry

Client:

UMW Toyota Sdn. Bhd.

Brief:

To create content that highlights the features of the car, torque, handling. Convert a spec catalog into a moving sales pos. Make it dynamic and create a car sales content beyond the traditional.

Solution:

Use music not as decoration, but as an extension of the car itself. The track was selected and crafted to highlight the real sounds of the GR Yaris, allowing revs, drifts and engine responses to drive the rhythm of the film.

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