Toyota Gazoo Racing: New GR Yaris
1. Film & Branded Content Kancils [1.3 Film (Social Platforms)]
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Links:
https://www.instagram.com/reel/DFC4FZkzt2R/?igsh=YW03bnVyNWhibWhx
Product/Service:
Automotive Industry
Client:
UMW Toyota Sdn. Bhd.
Brief:
Toyota needed content that could bring the GR Yaris performance features to life, from torque to handling,
and turn a static spec sheet into a dynamic piece of storytelling that excites true racing fans. The goal was to create product content that moved, excited and informed, rather than follow the familiar format of traditional car point of sales.
Solution:
Partner with a trusted voice in motorsport, Tengku Djan to demonstrate genuine performance and precision driving on the road. The driving dictated the rhythm of the edit, allowing viewers to feel how the car responds. For this spot, the edit was built around the actual feel and movement of the GR Yaris, letting its sharp handling and aggressive character dictate the rhythm of every cut.
