Bajo Active: Fruits of Labour
1. Film & Branded Content Kancils [1.3 Film (Social Platforms)]
×
![]()
×
![]()
×
![]()
Links:
Product/Service:
Beverage
Client:
The Tapping Tapir
Brief:
As a newcomer in the world of hydration beverages targeting Gen Z, Bajo Active aspires to recognise and empathise with the distinctive challenges this generation faces. Referred to as the 'strawberry generation,' they are often unjustly labelled as weak and lacking resilience. However, the reality is that they navigate an exceptionally demanding societal landscape while confronting significant pressures along the way.
Solution:
Inspired by the resilient Bajau sea nomads, Bajo Active embarked on a mission to awaken the spirit of determination within Gen Z. This fuelled the brand's rallying cry of 'Find your mojo. Find your bajo.' For Bajo Active, using natural ingredients, such as real fruit juices, is more than just about staying hydrated. It's about equipping a misunderstood group of go-getters to conquer life's challenges with unbridled enthusiasm. The launch campaign is an ode to the brand's artisanal approach with meticulously handcrafted details to showcase the burning passion Bajo Active shares with this generation.
