Toyota Gazoo Racing - Brand Film
1. Film & Branded Content Kancils [1.2a Film (Online): Single]
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Links:
https://www.instagram.com/reel/DL9o29FPPgr/
Product/Service:
Automotive Industry
Client:
UMW Toyota Sdn. Bhd.
Brief:
Toyota Gazoo Racing needed to earn credibility from real motorsport fans in Malaysia. Not with gimmicks. Not with CGI. But with the truth of racing: skill, speed and consequence. Motorsport fans value authenticity. They can immediately recognise what is real and what is staged. To earn credibility, the experience must be genuine, not simulated.
Solution:
The campaign was anchored by a branded film across digital video and streaming platforms, supported by pre-roll cutdowns. The film showcased the Toyota GR lineup, from the GR Yaris to the GR Supra, highlighting the motorsport engineering, control and power behind Gazoo Racing. Each cutdown focused on a different model to reveal the shared performance DNA across the range featuring fast cuts, raw engine notes and real racing energy brought the spirit of Gazoo Racing to life.
