Toyota Gazoo Racing - Brand Film
10. Craft Kancils [10.4a Film Editing: Single]
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Links:
https://www.instagram.com/reel/DL9o29FPPgr/
Product/Service:
Automotive Industry
Client:
UMW Toyota Sdn. Bhd.
Brief:
Toyota Gazoo Racing needed to earn credibility from real motorsport fans in Malaysia. Not with gimmicks. Not with CGI. But with the truth of racing: skill, speed and consequence. Motorsport fans value authenticity. They can immediately recognise what is real and what is staged. To earn credibility, the experience must be genuine, not simulated.
Solution:
Cuts were timed to reflect the rhythm of the cars, highlighting acceleration, braking, and drift sequences without exaggeration. The editors preserved practical effects such as smoke, dust, and tire marks, integrating them seamlessly into each shot. Multiple angles were combined to emphasise vehicle dynamics while keeping each model distinct and identifiable.
