PETRONAS 50 Years, Reimagined
5. Design Kancils [5.5 Digital & Interactive Design]

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Links:
Product/Service:
Oil and Gas
Client:
Petroliam Nasional Berhad (PETRONAS)
Brief:
The challenge was to create an anniversary celebration that not only honoured PETRONAS' impressive milestones but also engaged and resonated with a diverse audience.PETRONAS needed to bridge its corporate achievements with personalised connections, fostering a sense of pride, unity and shared success among Malaysians.
Solution:
By blending legacy, art and innovation, PETRONAS created the Infinity Loop, an immersive digital installation that turned its 50-year journey into a multi-sensory experience of progress. The 89-metre LED structure at Suria KLCC combined light, motion and sound to bring stories of legacy and innovation to life. Visitors interacted through a real-time “Wishing Bubble” wall, where their messages and photos appeared instantly on the loop, transforming individual moments into a shared digital celebration. Alongside the Warisan Kita: Terus Tumbuh exhibition, the design turned history into participation, celebrating five decades of progress while inspiring Malaysians to look forward to a shared future. Over 30,000 visitors experienced the exhibition and 7,498 wishes were shared, exceeding all engagement targets.

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