Mr.DIY Wo Ai Ni

9. Entertainment Kancils [9.1 Fiction & Non-fiction Film 5 minutes and above]

Links:

https://www.youtube.com/watch?v=-YiYKz-Yf90

Product/Service:

Home Improvement Retailer

Brief:

Create a piece of branded entertainment containing family values, that connects Malaysian families during Chinese New Year.

Solution:

Insight: Generative A.I. might be powerful, but the Ai (love) in Wo Ai Ni (I Love You) is something no machine will ever match. Idea: A strict Chinese grandfather turns to generative A.I. to learn how to show affection for his family for the first time, but in the process learns that Ai (love) is all he needs to bring everyone closer.

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