Iftar O'clock
11. Social & Creator Kancils [11.4 Best use of Content Placement]
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Links:
Product/Service:
7-Eleven
Client:
7-Eleven
Brief:
During Ramadan, millions of Malaysians check their local iftar time every day. But the time differs by location and shifts throughout the month, making timing and relevance everything.
7-Eleven had little presence in the iftar conversation. The brand needed to use social more intelligently: not just by creating Ramadan content, but by placing the right version of it around the exact local moment Malaysians were already checking for.
Solution:
So 7-Eleven became the time of iftar. Using official JAKIM timings, we created social posts tied to specific locations, featuring digitally altered images of real 7-Eleven storefronts displaying each area’s local iftar time.
As iftar timings shifted throughout Ramadan, the content shifted with them. By matching each post to a specific place and moment, 7-Eleven turned content placement into part of the idea and made every post feel timely, local and useful.
