PETRONAS Speedphoria: Rev Up Your Pulse
3. Print & Publishing Kancils [3.1a Best use of print: Single]
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Links:
Product/Service:
Motorsport
Client:
Petroliam Nasional Berhad (PETRONAS
Brief:
PETRONAS Grand Prix of Malaysia needed to engage a younger audience while elevating the sport’s relevance in Malaysia. With shifting audience demographics, the challenge was to refresh PETRONAS Grand Prix of Malaysia’s brand appeal and create a seamless, integrated campaign that resonated across multiple channels and touchpoints.
Solution:
To capture a younger audience’s attention, we brought MotoGP to life through a bold, stylised world – merging the golden age of vintage racing posters with the kinetic energy of classic Japanese anime. Speedphoria: Degupan Maksima channels the rush of MotoGP through bold lines, vibrant colour and raw energy. Designed specifically for print, the illustration used the newspaper’s natural texture as part of the artwork – making it appear as if the riders were crumpling and tearing through the page itself. A dynamic fusion of craft and medium that turned a static format into a visceral experience.
