Mister Potato Raya - Mak Puteri Gunung Bawang

Mister Potato Raya - Mak Puteri Gunung Bawang - 7 Syarat Demi Cinta

12. Craft Kancils [12.22b BM Copywriting: Campaign]

Product/Service:

Mister Potato

Client:

MAMEE-Double Decker (M) Sdn. Bhd.

Brief:

Mister Potato needed a campaign for their Krm Masam & Bawang during the Raya marketing period. It was not a new flavour launch, so an clever idea was needed to claim share of mouth at the Raya table. And a 10% sales growth target to hit.

Solution:

We turned their real-life tension into Raya’s hottest talking point, getting Malaysians hooked on the drama before revealing how Mister Potato’s Krim Masam & Bawang chips were at the centre of it all.

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