Odd Uncertainties
10. Craft Kancils [10.13a Art Direction: Single]
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Links:
Product/Service:
Insurance
Client:
MSIG Malaysia
Brief:
Create awareness for MSIG's comprehensive car insurance.
Solution:
When we imagine a worst-case scenario, even at their most ridiculous, it causes anxiety because it could happen. Using this, we created a poster that exaggerates what your mind catastrophizes, illustrating a bizarre scenario that culminates in a car accident. But even if an elephant ran into your car, it's no issue when your car is covered by MSIG insurance.
