12. Craft Kancils [12.10 Sound Design in Film Content]
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Links:
https://www.youtube.com/watch?v=fwmR4zB0iuo
Product/Service:
Mercedes-Benz Region Overseas Customer Service
Client:
Mercedes-Benz
Brief:
From the quality and detail of the intricate sets to the fabric of our main character’s suit, our aim is to create a film that is not only visually captivating but also unexpected and emotionally resonant. In this 60-second film, we aim to draw our audience into a whimsical world. The film exudes energy, class, and emotion. It's stylish yet heartwarming, with careful attention given to the storytelling, ensuring it resonates on a personal level.
Solution:
The overall soundscape is a crucial element in shaping the mood and tone of the film. It needs to evoke a sense of magic and wonder, carry the sleekness of a spy film, and subtly hint at the holiday spirit.