Tealive: Brewing Positivity
10. Craft Kancils [10.21b English Copywriting: Campaign]
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Links:
Product/Service:
FOOD & BEVERAGE
Client:
Tealive
Brief:
In an increasingly serious and negative world, we wanted to champion a more meaningful brand purpose by infusing positivity one cup at a time.
Solution:
More than just housing delicious teas, we saw our packaging as a vessel to delight and uplift every customer. We brought this to life through posters displayed across our store walls nationwide with day-making thoughts that bring about a positive mindset and were sure to deliver a grin or two.
