Small but Mighty '“ Future of Asia Pacific's Smallholder Farmers
1. Film & Branded Content Kancils [1.12 Best use of Cultural Insights in Film & Branded Content]
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Links:
Not Applicable
Product/Service:
Syngenta's solutions and innovation for smallerholder farmers
Client:
Syngenta Asia Pacific
Brief:
Syngenta wanted a corporate video that featured its emerging technologies that provided a complete farming ecosystem and a new way forward for the farmers of tomorrow.
Solution:
Here in Asia, the staple crop and food is rice. We paired this insight with Syngenta's research that revealed that most farmers in Asia are smallholders (450 million) with less than 1 hectare of land. We drew a parallel between the farmers and rice with the campaign line 'Small but Mighty.' Focusing on a single rice grain and its journey from farm to table, we built a miniature set to follow the story of a farmer's life and Syngenta's innovations, telling them how Syngenta is empowering the small to be mighty.
