Healing Tanpa Pening
1. Film & Branded Content Kancils [1.12 Best use of Cultural Insights in Film & Branded Content]
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Links:
Product/Service:
Travel Insurance
Client:
Tune Protect
Brief:
Travel is favourite pastime for Malaysians. Staycations, local destinations, regional destinations, faraway destinations '“ Malaysians will take a break whenever they can find the time. Tune Protect wanted to take advantage by pushing its Travel Easy insurance plan to these would-be travellers. The client was looking at a video, as they felt that it was the easiest way to sell the product.
Solution:
We looked at how Malaysians embraced travelling as a way to cope and destress - from staycations, long weekends, nature retreats, shopping trips and more. It isn't just about seeing a new place, but a way to clear your head space. But sometimes, something bad happens, which spoils the whole trip. Travel Easy is the antidote - an affordable but comprehensive travel insurance plan. Our videos showcased our mascot T.P. encountering mishaps on his adventures, and how Travel Easy helps him out. Thanks to the extremely low budget, we decided to go lo-fi. Each video was shot and made in-house - building the small sets, creating the props, fixing the little outfits. Each element was printed, cut, and placed on satay sticks. Animation and movements were crudely done, but the outcome made the videos different and more in line with our younger audience. These videos were played on IG Stories and other social platforms. Policies sold (so far): 4,863, which is 62% more than previous year.
