Making Fans Stay Delulu
6. Digital Experience Kancils [6.12 Other digital experiences]
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Links:
Product/Service:
Thariq Ridzuwan TV Drama
Client:
Astro Malaysia
Brief:
When Astro adapted the best selling novel Thariq Ridzuwan Commando’s: His Treasure into a screen drama, expectations were sky high. The story, an intense action romance centered on love, sacrifice and survival, already had a cult like following. Fans were deeply invested in the central couple, Thariq and Radwa, and were ready to go “delulu” over every twist and turn.
The challenge? To go beyond just a drama launch. Astro needed to turn viewers into believers, to blur the line between fiction and reality, and to create experiences that made the promise of Janji Untuk Dia feel real.
Solution:
We turned Thariq Ridzuwan: His Treasure into a story that refused to end. The online game The Treasure Quest let fans play as Thariq himself as they solve missions, uncover hidden clips, and unlock alternate storylines the more they played. Every discovery deepened their obsession, fuelling new theories, edits, and late-night watch parties.
