Minum Corn Jangan Kena Con
11. Social & Creator Kancils [11.2 Best use of Social Film Series]
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Links:
Product/Service:
Food & Beverages
Client:
ChaTraMue
Brief:
Every Hari Raya, Malaysian screens are flooded with the same tearful reunions, heartwarming stories and picture-perfect celebrations. With every brand competing for attention using the same festive formula, how could ChaTraMue launch its Corn Series LTO and stand out from the sea of Raya ads?
Solution:
Behind the festive excitement lies a darker reality: the annual scramble for baju raya, zakat payments and balik kampung transport creates opportunities for scammers to prey on Malaysians. We turned this seasonal tension into our creative hook, hijacking ChaTraMue’s Corn Series LTO with a phonetic pun that became a street-smart cultural PSA. Instead of another sentimental Raya ad, we reminded Malaysians not to get conned, but to drink corn.
