MISS MONEY'S CONFESSION

2. Audio Kancils [2.1a Best use of radio: Single]

Links:

https://www.youtube.com/watch?v=aXSkOlfUzsU

Product/Service:

Banking Service

Client:

Maybank Malaysia

Brief:

To weather the storm of economic uncertainties, more Malaysians are exploring investment opportunities like stock trading. Established players like MOOMOO and MPLUS have already staked their claim in the local stock trading scene, targeting seasoned traders by highlighting rewards and promotions, leaving new and aspiring stock traders feeling neglected and overwhelmed.

Solution:

To reach potential new stock traders, we connect with them in the podcast world through online audio ads tailored to popular podcast genres. The ad personifies saved money, desperately waiting to be invested in online stock trading.

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