Hati Gumbira, Lychee Vanilla

10. Craft Kancils [10.22a BM Copywriting, Content Writing & Scriptwriting: Single]

Product/Service:

Lychee Vanilla Ice Cream

Brief:

1. To ignite the feeling of playful-ness in families to bring everyone together. 2. To resonate with Ramadan Raya period as the ad will be aired during this period as well.

Solution:

Creating refreshing family moments through musically led script that highlights act of sharing ice cream with family. Music, script and delivery were crafted with a goal - to allow listeners imagine the refreshing moment together and how refreshing the taste of the ice cream is.

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