Bask Bear: Bite Lick Enjoy

5. Design Kancils [5.1 Brand Identity Design]

Links:

Product/Service:

Food & Beverages

Client:

Bask Bear, Loob Holdings

Brief:

In a saturated F&B market, Bask Bear sought to refresh its brand and connect with younger, urban audiences. The challenge was to build a more engaging experience around its newly launched mascot. With it as the centerpiece, Bask Bear aimed to rebrand itself, turning the mascot into an icon that could resonate deeply with social-savvy consumers and seamlessly fit into their lifestyle, while inspiring self-confidence in its fans.

Solution:

Enter Brader BLE the all-confident, endlessly twerking, caffeine-fueled Sun Bear who became the beating heart of the brand. Brader BLE's larger-than-life personality was infused into every aspect of Bask Bear's branding, from store designs to packaging and digital presence. Bask Bear's stores were transformed with vibrant murals and creative wall designs of Brader BLE, featuring bold, tongue-in-cheek quotes the youth could resonate with. The character also dominated packaging and in-store collaterals, with every design element reflecting his confidence and energy. Brader BLE even starred in his own music video, bringing his persona to life and introducing Bask Bear as a bold, fresh brand in the urban F&B scene.

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